MAINE BEVERAGE COMPANY

Maine Beverage Co. is the sole wholesale supplier and distributer of liquor in the state of Maine. On a shoestring budget and the lowest mobile buy, they needed to reach their status-seeking audience to boost sales of premium liquors.

We created a series of mobile campaigns that turned people's phones into alcohol recipe cards, and because of a shoestring budget, we didn't have the ability to embed sharing or have much user interaction, we utilized a common but overlooked of piece of mobile technology - the snapshot.