For the Fun Things

 

The best things in life are free (with cash back with the Chase Freedom Card.) We created a 360 campaign hellbent on bringing fun to cardholders. We saw a 2,725+% increase in activations of Freedom Card, 43% increase in engagement rate, and a 100% increase in fun.

 
 
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Chase Freedom partners quarterly with merchants to provide bonus opportunities to earn 5% cash back for their cardholders. Our ongoing campaign idea was that the card is for the essentials, and the cash back is for the fun - so we pulled together various videos to promote them. In the first 3 days, the Breakfast Remix video hit 1 million views.